A simple symbolic action, a positive modern tone and a Pope who is already popular among Brazilians.
On June 10, last Saturday, the Vatican experienced an important change in its history, as the new pontiff, Pope Leo XIV (once Robert Francis Prevost), spoke to the people for the first time.
By publishing the document, there was a clear shift in spiritual direction for the Church and, more explicitly, a show of fondness for the Brazilians which caused a lot of stir and discussions online.
After Father Marcelo Rossi posted about the announcement on his digital platforms, it got a lot of attention in Brazil.
Because of this video, many became more engaged, felt moved and understood the Pope had adopted a different way to communicate within the Church.
How Pope Leo XIV looked in the video was remarkable for its basic beauty and natural charm. Pontiff John XXIII looked friendly and approachable, showing a smile and manner that was much less formal than you see in most papal statements.
He wanted to make sure he was near the people, shared the same words and engaged with them through trending channels from the very start of his pontificate.
Pope Leo XIV has stated support for Francis’s approval of same-sex blessings, yet is hesitant about the challenges these blessings may cause in Africa.
A highlight of the album was when Brazil was given such a warm mention by the group. Basically, Leo XIV thanks the people of Brazil for their warm kindness and sends a blessing, mentioning the country’s colorful faith and its position in the Catholic Church around the world.
Without talking about religion in detail or discussing issues, the message made the believers feel powerful emotions. On social media, many appreciated how kind and straight-talking the video was, describing it as providing hope within times of uncertainty.
Posting the video through Father Marcelo Rossi was intentional. Because Millions follow him and because he is prominent in both the media and on social networks, Rossi now plays a strong role in connecting the Vatican and the people of Brazil.
When former bishops help, they show that the new leaders want to make the Church more accessible to the people, using the voices that are already respected by the public.
Choosing a different video format shows an important change in strategy.
The new Pope used social media to communicate instead of writing an official letter or giving a liturgical proclamation which had never been seen in the history of the church.
This decision proves that the Vatican is eager to use current tools to become more influential, mainly among young people and people who feel farthest from traditional religious customs.
Letting guests know about his past as a religious figure, Leo XIV wanted to discuss his career with the Augustinian Order. It wasn’t just a note: it re-embraced Augustinian teachings about humility, belief in truth and loving your neighbor, especially during his time as pope.
By remembering him, we recall that his spiritual influence shaped his leadership and think how his story can benefit the Church now and in the future.
Brazil being mentioned first shows that it is a major player among Catholic nations around the world.
Because Brazil is home to so many Catholics, it acts as a major center of belief which the new Pope understands and values.
Talking to Brazilians at the beginning sends a message of respect and trust in the power of faith in their daily lives.
The new papacy of Leo XIV starts out by encouraging closeness, renewal and listening. The kindness toward Brazilians, the open and simple language and clever use of technology show that their leaders want to be present in the church and in people’s lives.
The way people reacted warmly on social media shows that the new Pope is already well-liked. How Leo XIV will proceed next is still unknown, though no one can doubt that he has already inspired millions with his first acts.